Commercial / Corporate Production

Video Can’t Be “Good Enough” Anymore

In a world where nearly half of all internet traffic is video, it’s no longer sufficient to just have a simple, boring video. Just as moviegoers demand increasingly spectacular visuals to entice them to the box office, internet consumers are growing more discerning of the videos they watch.


Internet users retain 95% of a message when watched in a video, versus just 10% if reading text.
I’m hoping more than 10% of you retain this stat.

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